From Silent Meetings to Strong Voices: Empowering Women in Salempura , Varanasi

The Challenge: Silent MAS Meetings and Societal Barriers

Salempura, a predominantly Muslim community, was identified as a critical focus area for the Zero-Dose project due to a significant hurdle: a deeply entrenched social custom that restricted women from leaving their homes, even for community health initiatives.

While a Mahila Arogya Samiti (MAS) meeting was formally listed in records, the on-ground reality was starkly different. Attendance was minimal—often just one, two, or three women. This severely hampered the essential dialogue on maternal and child health, immunization, and government schemes. Frontline workers, including ASHA workers Priya Gupta and Jagriti Gupta, ANM Seema Patel, and Anganwadi workers Hina and Rinku, confirmed that health communication was failing to reach the primary beneficiaries, as even the local Anganwadi centre saw only male family members coming to collect rations.

The Innovation: Home-to-Home Engagement and Trust-Building

Recognizing the ineffectiveness of traditional meeting formats, Gavi CC Anita Dubey pivoted the strategy to a personalized, trust-based approach. She leveraged home-to-home visits not just for standard checks, but as a medium to connect women with the direct benefits of government welfare schemes.

This gradual, persistent, and empathetic engagement served as the foundation for building confidence and demonstrating the tangible value of participation. By focusing on schemes that directly impacted their families’ well-being, a crucial bridge of trust was established.

The Transformation: Zero-Dose Success and Empowered Women

The sustained effort bore profound fruit. The initial resistance softened, and the MAS meetings, which were once mere entries in a register, are now functioning robustly and effectively with strong, active female participation.

The women of Salempura have demonstrated ownership of their health collective, willingly providing their names and contact numbers for communication.

The true testament to the success came during a visit by CSO Rajiv Ji to discuss the crucial topic of immunization. The women were mobilized solely through a single phone call, resulting in an excellent turnout.

Outcome: 

  • Vibrant MAS: The Mahila Arogya Samiti now meets regularly with strong, active female participation.

  • Efficient Mobilization: Women are responsive to calls, confirming the community’s trust and commitment.

  • Zero-Dose Impact: The dedicated community engagement and focus on immunization led to a revolutionary decrease in the number of VAB children.

  • VAB Children Before Intervention: 10

  • VAB Children Now: 0

Way forward 

The journey in Salempura is a powerful example of how persistent, culturally sensitive, and innovative grassroots work can dismantle social barriers and empower communities. Gavi CC Anita Dubey’s success in transforming a non-functional health committee into a vibrant hub for women’s health and immunization dialogue stands as a replicable model for other hard-to-reach populations.

This achievement brings profound satisfaction, confirming that genuine community engagement is the most effective tool in achieving public health goals.

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